“Whoopsie” — that little sound when another gummy bear magically finds its way into your mouth. A name as playful and vibrant as the sweets themselves — and a design to match.
whoopsie – sweets brand
We created two logo versions in a cheerful, colorful, and friendly style. The name “whoopsie” gave us the perfect opportunity to turn the two O’s into a face — a fun visual that reinforces the brand’s playful character and also works beautifully as a minimalist icon.
Logo set
To emphasize the lighthearted vibe, we designed a logo without a fixed baseline. Its loose, unstructured look gives it a spontaneous, carefree feel — just like a quick “whoopsie”.
More than a logo
As with all our projects, we followed our core philosophy: we don’t just design logos, we build brands. That’s why we developed a bold identity full of vibrant colors, playful patterns, and lively illustrations.
We’re proud to see Whoopsie products on shelves in German stores like Müller — and we hope the brand brings customers just as much joy as we had while designing it.
